The “identifiable victim effect”

 Answer the following questions! 1. The “identifiable victim effect” refers to people’s tendency to be more likely to offer assistance to charities when charities’ marketing materials emphasize a single identifiable victim rather than a group with the same needs. Why do you think this is? 2. Financial researchers have found that after stocks initially go public, stocks with ticker names that are pronounceable (e.g, KAR) perform a bit better than those with unpronounceable names (e.g., RDO). Why do you think that might be? 3. What do you think makes things funny? (If that’s a little broad, imagine you had to give a 15-minute talk on why some jokes are funny and some aren’t. What might you say?)

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